Randall Thorp
The Challenge
St Petersfield is a new business quarter in Ashton-under-Lyne. Our brief was to provide it with a clear sense of identity that connected it with the local area while enhancing its distinctive benefits as a new development.
The challenge involved evoking a keen sense of place and cultural weight in a revitalised district comprising new architecture.
Our Approach
We combined a contemporary colour palette with graphics that referenced the cultural history of the area as a centre of textile production.
We could then follow this branding through various applications alongside placemaking, reinforcing the sense of cultural identity for the area.
The result is a clear identity for the business quarter that is thoroughly contemporary but has roots that give it a clear and resonant context and a defined character.
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